In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.

The high-drama, rags-to-riches story of the controversial electronic cigarette company Juul which transformed from a scrappy Silicon Valley tech start-up run by two idealistic Stanford graduate students intent on making the world a better place into a multi-billion-dollar tobacco company that sparked an epidemic of youth addiction and lung disease.