A computer hacker pulls off the biggest Internet hoax in history and transforms an unknown singer/songwriter into an overnight social media sensation, all without him singing a single note.

The Internet provides us with a virtual world where any video can go "viral" and anyone can become an instant celebrity. It creates and feeds the fire of the faux-famous. The story behind Ed Rock's rise to fame and fall from grace teaches us that this new world has a powerful dark side that can blur, and even erase, the lines between fantasy and reality. While most of us know we can't always trust what we hear - the story behind Ed Rock proves that none of us should trust what we see.