A patchwork rabbit with floppy ears and fuzzy memories embarks on an epic quest to find his best friend - the young boy he desperately loves.

Oswald is a favorite. Of all the toys in Billy's home, the stuffed rabbit takes top rank: everywhere Billy goes, so goes Oz. But being a favorite is more than a privilege it's also fraught with danger. Because of Zozo. Zozo has never been a favorite. An amusement park prize who was never chosen, Zozo has grown so bitter that, when the amusement park closes, he seeks revenge on every toy lucky enough to be a favorite. He wants them all to become The Lost, and even better, Forgotten. When Billy accidentally leaves Oz under the table at a wedding, Oz finds himself on an unplanned adventure, kidnapped by the nefarious Zozo and his gang of creeps and faced with the momentous task of saving not only himself, but all the other stuffies who are "lost" as well.