Retail is a 2500-year-old tradition in India with 95% of the trade being run by small entrepreneurs. But the retail scene in India is undergoing a rapid change. Malls are sprouting like mushrooms between huts and tenements. Everyone wants a piece of the pie. Mallamall is a visual and sensory portrayal of the burgeoning industry through the stories of people whose lives depend on retail.—Lalita Krishna

95% of the retail industry in India is run by small entrepreneurs. But the landscape is in a state of flux. Malls are sprouting like mushrooms between huts and tenements. Retail guru Chris Lund swoops in for a piece of the pie but is blocked by red tape and the slow decision-making process. Affluent Nandini is thrilled to preserve her western lifestyle in India, while small store owners like Srinivas take to the streets to fight for survival. Mallamall presents the contrast and dichotomy that is woven into the retail fabric even as it questions the price paid for modernization.