Mongolia is known for its original Nomad culture as well as the spectacular natural landscape. Since gold deposits have been discovered however, both are threatened. Mongolians are breaking with their traditions and have started to plunder their land digging for gold. They are using mercury in their extraction of gold and thereby poisoning their environment. Gold rush rules Mongolia. The film tells the story of a couple of men who set forth on the search for the precious metal.—Anonymous

There's a gold rush in Mongolia, and much like the North American gold rushes at the turn of the 20th century, it has become a capitalist free-for-all where concern for the individual or the environment takes a backseat to the profit margin. Foreign corporations have mined the Mongolian land, but now close to 100,000 rogue Mongolian nomads, known as Ninjas, have begun prospecting for the leftovers. Small independent crews, without the aid of modern technology or equipment, risk their lives digging for a small piece of the action. It's their land, after all, and they want in on the profit. Price of Gold follows a crew of brave and desperate Ninjas on their illegal digs in the Gobi desert. Stunning cinematography illustrates the vast landscape and claustrophobic conditions of the DIY mines navigated by the determination, ingenuity and utter insanity of this remarkable crew.—Lynne Crocker