Rapper Drumma'K's music label is a dysfunctional family with members only pursuing self-interests; an artist's dream of success, after which life changes. To achieve this, Drumma'K must find his voice instead of following trends.

The music label that rapper Drumma'K works with is reminiscent of a dysfunctional family in which everyone pursues only their own interests. The concept of "Sold Out" is a landmark for every artist. This is not just a successful concert, tickets for which are no longer available. This is a goal, meaning and a dream, after the implementation of which a completely different life begins. But to achieve this goal, Drumma'K needs to find his own voice, and not mindlessly copy current trends. What will be the creative path of the rapper and what will he go for the love of the fans?