Sanford, a soap manufacturer who earned his fortune through advertising, decides to help his daughter Marjorie break into society by launching a campaign to publicize her. When he sends the snobbish Mrs. Van Ruhl a check for her pet charity, the society matron invites Marjorie to attend a charity bazaar, and young Richard Van Ruhl promptly falls in love with the girl. Next, however, Sanford announces his newest product with magazine ads that feature Marjorie using the soap in her bathtub. This is too much for Mrs. Van Ruhl, who contemptuously labels Marjorie the "soap girl" and orders Richard to stop courting her. In retaliation, Marjorie buys a whiskey distillery and, having learned that the first Van Ruhls in America sold rum to the Indians, prints a likeness of Mrs. Van Ruhl on the label of each bottle. Fearing her own social demise, Mrs. Van Ruhl quickly makes peace with the Sanfords, and Richard and Marjorie are allowed to marry.—AFI