Summary Cherie Laurent continues the subject of 'Globalization'. Globalization is the spread of products, technology, information, and jobs across national borders and cultures. Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, without walls, with the internet an integral marketing and cultural tool. Hyper-globalization is the dramatic change in the size, scope, and velocity of globalization. It covers all three main dimensions of economic globalization, cultural globalization, and political globalization. Tune is to discover the good, the bad, the beautiful and its importance because it is one of the most powerful forces affecting the modern world, so much so that it can be difficult to make sense of the world without understanding globalization. View more details

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