Summary A close look at Bo Jackson, a sports hero of mythical proportions, and how the "Bo Knows" Nike campaign shaped how the world perceived him. Without winning a Super Bowl or World Series, or even having what some consider a "great" career in either sport, Bo will be forever be known as one of the greatest and most famous athletes of all time. This film will look at the marketing of athletes, impossible expectations and the legend of Bo Jackson.
Directed : Unknown
Written : Unknown
Stars : Chuck D Larry Bird Brent Musburger William C. Rhoden
Genres : History Biography Sport Documentary
Release date : Dec 7, 2012
Countries of origin : United States
Official sites : Official site
Language : English
Production companies : ESPN ESPN Films ESPN+
Summary A close look at Bo Jackson, a sports hero of mythical proportions, and how the "Bo Knows" Nike campaign shaped how the world perceived him. Without winning a Super Bowl or World Series, or even having what some consider a "great" career in either sport, Bo will be forever be known as one of the greatest and most famous athletes of all time. This film will look at the marketing of athletes, impossible expectations and the legend of Bo Jackson.
Genres : History Biography Sport Documentary
Release date : Dec 7, 2012
Countries of origin : United States
Official sites : Official site
Language : English
Production companies : ESPN ESPN Films ESPN+
